“How can I create a brand book that effectively sends Nickelodeon’s brand as a message to future partners and collaborators? How can it scream ‘NICK’ while also keeping a high-end, refined look?”
There were certain designs and layouts that I really liked from both brandbooks. The older one was more sleek and “elevated”, while the newer one was more on-brand with Nickelodeon: splashes of bright colors, paint splotches, loud bold text, the works. So I combined them.
I played with different color palettes and eventually finalized a peach/orange gradient cover. I then 3D modeled it on Blender to make it look like a real coffee table, and did the same process for the layout pages. I played around with different pictures, IP’s, and spotch shapes until I got what you see now.
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