HOME  Koin Coffeehouse (Golden Hour Popup)  April 4, 2026




“Why did you decide to do a popup?” is the most asked question I got.



Context:
Two of my friends and I decided that starting our own cafe would not only be fun, but a good way to make some pocket change. “How hard could it be” is what we asked ourselves.

So with nothing but a “yeah we could do that if we wanted to” mindset, we got to work. We found out that it was quite hard. But the countless hours we put in over the course of 3 months REALLY paid off.We spent months testing and making original drinks, designing our logo, making social media campaigns and reels, and even hosted a pre-popup tasting event for a select number of people to advertise it. The Result?

Almost $1000 in profit in our first popup, 150+ people in 3 hours, and 34k impressions over a week during our social media campaign. 
Details (6)

AARON’S PORTFOLIO

Works:

        2026
KOIN COFFEEHOUSE
Marketing, Experiences, Design
Founder, Event Designer & Curator

        2026
PARAMOUNT (Theme Park Signage)
Strategy, Design, Rendering
Creative Strategist / Design Manager

        2025
PARAMOUNT (Nickelodeon Brand Book)
Design, Branding
Themed Entertainment Design Intern

        2024-25
STERLING PLACE
Fashion Design, Photo/Video, Brand Design
Brand Director
Former Creative Intern

       2021-23
FINE ARTS PORTFOLIO
Acrylic Paint, Charcoal, Oil Paint, Clay, Cardboard
Fine Artist, Sculpturist
Fine Arts Major @ USC Roski School of Art & Design USC Alum and Aspiring Creative
based in Los Angeles

Formerly a student in the Iovine and Young Academy at the University of Southern California, I am a designer and strategist simply looking to show that things can be both pretty and functional. Constantly looking for ways to incorporate my interdisciplinary studies into my real world skills and works. Reach out and connect to work, talk, grub, or grab a beer. 

Cheers!

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© 2026